Tovi vs Big Little Feelings: Daily Guidance vs Toddler Course Compared
Tovi vs Big Little Feelings: Which Approach Is Right for Your Family?
Big Little Feelings is an online course for the toddler years, built by a child therapist and a parent educator who grew a large, trusted following on Instagram. Its flagship program, "Winning the Toddler Stage," is a set of self-paced video modules covering tantrums, communication, boundaries, and big emotions, with practical scripts you can use on a hard day. For parents in the thick of toddlerhood who want a structured, expert-led framework they can binge over a weekend and refer back to, it's a clear, reassuring, and well-produced resource.
Tovi works differently across a much longer arc. Instead of a one-time course you complete, it gives you a short, personalized activity each day plus ongoing coaching on behavior and routines, and it tracks developmental milestones from birth through the teen years. Where Big Little Feelings front-loads the learning into modules you watch once, Tovi meets you continuously — adapting to your child's current stage, suggesting what to do today, and staying relevant long after the toddler years end. The choice is between a focused course that teaches you a framework, and a daily companion that keeps giving you the next right thing to do. Both are built on solid parenting principles. They just deliver them on different timelines.
Feature Comparison
| Feature | Tovi | Big Little Feelings |
|---|---|---|
| Parent Coaching | Yes — ongoing, adapts over time | Yes — via course modules |
| Activity Suggestions | Yes — daily, off-screen, household items | No — guidance and scripts |
| Format | Daily app companion | Self-paced video course |
| Personalization | Yes — adapts to your child | One curriculum for all |
| Developmental Tracking | Yes — birth through teens | No |
| Ongoing vs One-Time | Ongoing | One-time purchase |
| Age Range | 0-18 | Toddler-focused (~1-4) |
Pricing Comparison
Tovi offers a free tier with daily activities and parent guidance, plus a premium plan that unlocks the full personalized library and milestone tracking. There's nothing else to buy — activities use items already in your home.
Big Little Feelings sells "Winning the Toddler Stage" as a one-time purchase, commonly cited around $199, with lifetime access to the modules and occasional add-ons or bundles. For a deep, expert-built course, a single payment with no subscription is a genuine value point — you own it and can revisit it. Pricing and promotions change, so check current rates before buying.
The value models differ: Big Little Feelings charges once for a complete toddler framework you watch and reference; Tovi charges for personalized, day-by-day guidance that adapts as your child grows, with no materials to purchase.
Best For
Choose Tovi if:
- You want daily, personalized guidance, not a course you complete once
- You want activity ideas to do, not just principles to learn
- You want milestone tracking and support that lasts beyond toddlerhood
- Your kids span a wide age range and you want one tool that grows with them
- You like that activities use household items, with nothing extra to buy
Choose Big Little Feelings if:
- You're deep in toddlerhood and want a structured, bingeable framework
- You prefer learning a method up front and referring back to it
- You value scripts for tantrums, boundaries, and communication
- A one-time purchase with lifetime access appeals to you more than a subscription
- Your focus is squarely the toddler stage right now
Frequently Asked Questions
Can I use Tovi and Big Little Feelings together?
Yes, and they reinforce each other. Big Little Feelings can teach you the underlying framework for the toddler years, while Tovi keeps you applying it daily — suggesting an activity, nudging a routine, and tracking development as your child moves past toddlerhood. One is the course; the other is the daily practice that keeps the lessons alive.
Is Big Little Feelings worth it as a one-time course?
For many parents in the toddler stage, yes — it's well-built and the single-payment model is appealing. Where it stops is after the modules end; Tovi is designed to keep guiding you day to day and across a much wider age range.
Does Tovi require any purchase?
No. Tovi has a free tier and runs on the phone you already have, suggesting activities using items already in your home. For more on putting parenting principles into everyday practice, screen-time alternatives for toddlers is a useful starting point — and Tovi is built to fill exactly that gap.
Ready for personalized parenting that keeps up as your child grows? Try Tovi free and get personalized daily activities for your family.